week 15 question 3

Concept I found interesitng is the selective processing. Throughout the different selecting process we learn who we are as individuals and how everyone thinks differently. There are many ways that people may react to one topic and each reaction can differ in drastic ways. Selection attention is defined in our book ast "we may listen only to parts of the message," (pg 309) there are many times that I have experienced selection attention, especially during classes that I may not be interested in. I really don't like history, not the facts it holds or the story it tells, but the concept of sitting in a classroom hearing a teacher droan on about and event that has happened that I really don't relate to or care to hear about. My mind begfins to wander and the messages distorted, when it comes to tests or reviews, it takes a lot longer to process and understand the concepts. This is key for advertisers, I believe they seek out a certain demographic and their message is profiled for that group, even though it may not please everyone it still gets it's message across to that specified group. I believe our ads these days on tv, radio or newspaper, are all targeted through the right channels and with companies knowing that we go through selective processes, it' skey to narrow their demographics.