week 15 question 2

I agree with Marshall McLuhan that the medium is the message, he describes "the medium is the message, he was expressing the beliefs that the channel through which a message is transmitted is as ismportant as the message itself and that the channel, in fact, often determines which messages iwll be transimitted and which will be ignored." (pg 307) The way we present message may be it all has a great way to channel it's message, wether it be through tv, radio, or newspaper all has unique ways to pressent them. I believe that newspaper is an effective channel and the medium is great for current events mostly, it's hard facts that can be presented without much change, because what has happened has happened.
In regards to McLuhan's idea that television is a cool medium (it demands that viewres fill in detail) is a great way ot explain his theory. Tou have to be "cool" not rough around the edges to get your message on TV. He goes on to use that presidnetla debate between JF Kennedy and Richard Nixon as stating that Nixon being more hotter and Kennedy's cooler characterisitcs were part of his success in this debate. Being able to be more open minded and flexible to the messages keeps us "cooler" and condensed, simple, short, and rapidly changing.